This new THINK! campaign is designed to encourage young men to intervene to stop a mate drinking if they are planning to drive.
The ‘Pint Block’ films show mates using ‘inventive and surreal’ ways to step in, with the message that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign marks the start of the THINK! team’s ‘always on’ approach – engaging young men via the moments and channels that […]
Hyundai has revealed a new 180mph ‘air taxi’ concept that could be used to power Uber’s forthcoming aerial ridesharing service.
Hyundai’s S-A1 all-electric concept air taxi can carry four passengers while travelling up to 180mph As announced at this year’s Consumer Electronics Show (CES) at Las Vegas, Hyundai has become the first automotive company to join the Uber Elevate project, which was first announced in a white paper in 2016 and planned for launch in […]
A third (34%) of drivers are still using their mobile phone without a hands-free set, with more than half a million motorists admitting to making calls on almost every journey they make. Driver using mobile phone 43% of drivers did not know that the penalty for using a hand-held phone is six points. The study […]
Alphabet is calling for re-education of UK drivers as trials of a new-style emergency area start on the M3 smart motorway. Emergency Rescue Area on smart motorway The Government has a dedicated website offering advice on how to use smart motorways. The redesigned emergency area uses a bright orange road surface and along with clearer […]
Said to be a world first, a new IVV Diamond accredited defensive driver education programme that focuses entirely on the use of electric vehicles has launched by Strategic Analytics Team (SAT). training The new programme aims to help drivers get the most from an electric vehicle fleet. The Electric Vehicle Defensive Driver Education Programme is […]
Figures have revealed that over 50% of people being stopped for suspicion of drug driving by the police in England and Wales are testing positive. Newly released official figures have also revealed that the number of arrests for drug driving has dramatically increased by up to 800 per cent since new laws addressing drug use […]
A new 360-degree video from TyreSafe dramatically illustrates the difference in braking distances between tyres just below the legal limit and those with full tread. Pile of tyres Recent TyreSafe research found over 10 million UK motorists could drive a vehicle with an illegal and dangerous tyre during 2016 The controlled incident shows a car […]
Safer with a black box… Sam tells us about a recent incident she attended. “Whilst I was on patrol, a young lad of 17 years of age, having only passed his driving test 2 months ago, spun his car in front of me The car flipped over and landed on its roof. Whilst I was […]