Daily Archives: January 9, 2020
This new THINK! campaign is designed to encourage young men to intervene to stop a mate drinking if they are planning to drive.
The ‘Pint Block’ films show mates using ‘inventive and surreal’ ways to step in, with the message that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign marks the start of the THINK! team’s ‘always on’ approach – engaging young men via the moments and channels that […]